April 10th, 2015

Craft and Social Media

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Finding WEBS on the web - social media links and online community on the WEBS Blog - read more at blog.yarn.com

I’ve realized lately that every time I check my social media sites, the first thing I do is see what WEBS is doing there. There is a rich treasure trove of websites that are devoted to putting people in touch with other people, and you can find someone, for instance, who is a left-handed crocheter who only does stuffed animals in the blink of an eye. Knitting is a pretty social craft, as is crochet; less so, unfortunately, are weaving and spinning. Weavers and spinners, I know you are lovely and sociable, but there aren’t many sightings of folks dragging an 8-harness loom to the local Starbucks for Craft Night. In that way, sometimes it’s easier for knitters and crocheters who don’t know each other to get to know each other. I thought I’d walk you through our social media sites so that you can check out what we post, and who talks to whom through our newsfeed. In this post, I’ll spotlight Ravelry and Facebook, and in some subsequent posts, I’ll walk you through some of our other social media platforms.

Finding WEBS on the web - social media links and online community on the WEBS Blog - read more at blog.yarn.com

No mention of fiber social media is complete without Ravelry. This is the first place I look each day. I check our “All Things WEBS” group to see how the knitters and crocheters doing our Mystery Knit-A-Long and Mystery Crochet-A-Long are doing, what new yarns or needles have been added to our Anniversary Sale, or any information about store events that I might have missed. You can also search for Valley Yarns patterns, or see if anyone is knitting the same design you are, and if they made any modifications to the pattern. You can see how many folks are using Valley Yarns for different projects. And, best of all (to me), you can search for a group that might be tailored to your own particular interest. Once again, left-handed crocheters, I just searched and found not one, but TWO groups devoted to left-handed crocheters, both with large memberships. It’s a wonderful time-suck, and in my position as Education Manager, I’ve tracked down guest teachers, connected with students who’ve requested interesting class ideas, found some great designs to have our instructors use as teaching ideas, and lots more.

Finding WEBS on the web - social media links and online community on the WEBS Blog - read more at blog.yarn.com

Facebook is a great place to find information but it’s also a fun place to find interesting blog posts from other designers and yarn companies, see some deals before they make it onto the website, and hear from our customers around the world. Dena, who manages our social media presence on all sites, manages to find the most beautiful images our in-house photo and video team has produced to complement each post. I love to read the comments folks post about what we share on Facebook; I’ve learned about locally-sourced, allergy-free yarn as well as some variations on Tunisian Simple Crochet stitch from various customers who chime in with their knowledge from time to time.

What groups do you like on Ravelry? Do you follow any designers or yarn companies on Facebook? Let us know!

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Amy G.

Education Manager at WEBS - America's Yarn Store
I've worked at WEBS (on and off) since 2003. I'm one of the employees that Steve and Kathy refer to as "The Hotel California" crew (you can check out anytime you like but you can never leave). I've been knitting for about 15 years, I also sew and am an avid yogi. I'm hoping that the better I become at yoga, the less problem I'll have with reading charts!
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