Late last week I received a lovely email from Gail, The Kangaroo Dyer. It’s always lovely to hear from her and recently our paths have not been crossing as much lately as I would like in the store. She wanted to share a link with me that she thought I would like:
Check out the url above. Yes. That is THE Elle Decor Magazine URL. This is what you see when you click the link:
That is a hand dyed silk scarf done by Gail and featured in the “Trend” section of http://www.elledecor.com/. I flipped out. This is HUGE!!! Elle Decor is one of the leading home dec publications out there!
Over the weekend I had a chance to indulge in a little R&R on our back deck. It was stunning lizard weather on Sunday and I enjoyed catching up on a variety of magazines and catalogs. In my pile was this:
Yes, I am an Elle Decor subscriber. As I perused the magazine I came upon page 64:
Trend Alert. The top left corner caught my eye and THERE WAS GAIL’S HAND DYED SCARF!!! Look at it up close:
That’s her scarf, her name and her url on page 64 of Elle Decor magazine! That is huge! That is cooler than cool! Go Gail! Go Gail! Go Gail!!!
I realize my enthusiasm may be a tad biased but just stop and think about this for a minute. Think about how many budding designers, established designers for that matter would kill for the opportunity for one of their products to be featured in a magazine of this statue, never mind on the “Trend Alert” page! Having previously worked in marketing for a large footwear company, these types of editorial placements were gold nuggets. Yes, of course in some instances there is a little quid pro quo going on but trust me – Gail will not be running a full page ad or any ad or anything anytime in the near future in Elle Decor.
This is cool. I have no idea what it means for Gail – maybe she’ll spend the next 6 months dyeing fabric for someone, maybe she’ll get a handful of orders for silk scarves. Regardless of the metrics, I think it’s just awesome and I am absolutely thrilled for Gail. Let’s give Gail some much deserved love in the comments!
I wonder if she could hand dye me some pom-poms?
Tags: Kangaroo Dyer