November 9th, 2010

Happenings

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Hi Everyone

I have a couple of industry tidbits to share with you all today.

First up is some exciting news from Artyarns.  Owners Iris & Eliot.  They were selected by American Express to participate in a brand makeover that was video taped.  There are three episodes that have been posted on Amex’s OpenForum and are described as follows:

“This video is part of our Project RE:Brand web series in which small businesses undergo brand makeovers from design experts. “

Below is the link to episode 1 of 3.  The other two are shown as thumbnails to immediately to the right – just click on them to see them as well:

http://www.openforum.com/idea-hub/topics/marketing/video/understanding-the-brand

As someone who has and MBA in Marketing and has spent the better part of 20 years in the field one way or another, I was completely intrigued by this.  Iris & Eliot recently visited and shared the link along with many aspects of the project.  They had mentioned this to us at TNNA but we really didn’t “get” what the project was about.  The insight from the design team they received along with the collateral materials are amazing.  What a tremendous opportunity for them.  Check out the videos and watch the process and learn more about Artyarns!  Also, be sure to check out Iris’ new blog at www.irisschreier.com.   There you will find out about her latest designs and escapades.  Plus there are a bunch of great FREE Patterns!  Congratulations again to them and we couldn’t be happier to carry their gorgeous, luxury yarns!

Next up, I received a link to Amazon’s “Best Books of 2010: Crafts:

http://tinyurl.com/3xrbw93

First and foremost, let’s all give our very own Gail Callahan, a.k.a. The Kangaroo Dyer a HUGE round of applause!  Her book, “Hand Dyeing Fleece & Yarn” was ranked #3!!!  Way to go Gail!  We all knew her book would be tremendously awesome, even when she was doubting the book.  Although it’s her baby, we are a proud group of aunties & uncles at WEBS!

What is even more exciting is that Gail is in very good company!  Congratulations also go out to:

Kari Chapin author of “The Handmade Marketplace“.  This is a great book.  We were fortunate enough to host a book signing with Kari and we are just tickled that she came in at #1!

Fellow shop owner Joelle Hoverson checks in at #4 with her much anticipated follow up to “Last Minute Knitted Gifts” with “More Last Minute Knitted Gifts“.  We all loved the first book and we all love the second just as much!

In at #7 is “Sock Yarn One Skein Wonders” from Judith Durant and the lovely folks at Storey Publishing.  We love the entire One Skein series particularly because there are many designs across the series that were submitted by members of our faboo staff!

Rounding out the list at #10 is Julie Turjoman’s acclaimed “Brave New Knits“.  Another fabulous author that we had the pleasure of hosting, Julie’s book has been a great hit!

We are thrilled for all of these authors and the success they have enjoyed this year.  Any of these books would make great holiday gifts.  Don’t forget that books count towards the WEBS discount!

Enjoy!

Kathy

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  • Dena

    Thanks for sharing the Artyarns video. So interesting.