Posts Tagged ‘Amy Herzog’

Customizing CustomFit

Thursday, June 23rd, 2016
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As our second CustomFit workshop gets underway, it occurs to me to stop and take note of how much fun we are having with the whole CustomFit program at WEBS! We launched our new offerings in January, and since then we’ve had so many customers make appointments to get started on CustomFit sweaters. I think the appeal, apart from knitting a sweater that’s designed to fit perfectly, is the notion that knitters may choose any yarn and knit it to a gauge that works for them. And, once the measurements are in our system, knitters can make a new swatch and purchase a new pattern any time.

Knit your perfect sweater with Custom Fit at WEBS. Read more on the WEBS Blog at

In addition, Amy Herzog has been making changes and modifications to her website. She has added options for no shaping and a-line shaping to the traditional hourglass shaping offerings. She has also added the ability to use more generic measurements, and added some great patterns for men and kids so that we have the ability to knit beautifully fitting sweaters for our loved ones. Her library of CustomFit patterns continues to grow as well. Many of Amy’s own sweater designs may be generated to a knitter’s particular measurements – and even the ever popular Featherweight Cardigan by Hannah Fettig (aka Knitbot) may be knit CustomFit! How cool is that?

If you have ever lamented a sweater project because it just didn’t fit properly, or you just want to have a better understanding of sweater construction and how all the pieces and pattern instructions work together to make a beautifully fitting garment, then CustomFit is the way to go! Check out all of the levels of CustomFit available here in the store to see which one best suits your needs. If you have questions, just email us at – we look forward to having you knit your perfect sweater with us!

Shaping up with CustomFit

Thursday, April 28th, 2016
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I’m so excited about just having wrapped up our first CustomFit Workshop here at WEBS! We had so much fun throughout the course of the 11 weeks, knitting our sweaters and discussing different techniques and schools of thought on decreasing, increasing and seaming. We talked about how yarn selection would affect the types of garments we’d have, the importance of seams for stability in a properly fitting garment, and shaping in a specific stitch pattern. Most importantly, we had the opportunity to learn from each other’s experiences. And, as a very special treat, Amy Herzog was here for the last class to see all of our hard work for herself! We got to show off our pattern and yarn choices and even to ask her some questions – not only about the CustomFit program, but about knitting in general!

Custom Fit Workshops at WEBS - read more on the WEBS Blog at

There are so many things I love about teaching this workshop. Getting to work with students on choosing their sweater style and yarn; planning out the methods of casting on and shaping that might work best; and discussing sweater construction and assembly – just to name a few. I also enjoy seeing the progress from meeting to meeting as rows of knitting become garment pieces, and discussions and solutions evolve organically as we knit together. It is wonderful to see the confidence that students gain as they being to see sweater construction from a new perspective – how the combination of proper body measurements, yarn selection and gauge work in concert to influence the final shape of a sweater. In addition, students acquire the understanding to adapt other patterns to knit a sweater that fits. I’m so looking forward to future sessions of the CustomFit Workshop to see where each new journey will take us!

Ready, Set, Knit! 395: Kathy talks with Amy Herzog

Saturday, March 28th, 2015
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This week Kathy talks with author and designer Amy Herzog about her newest book, Knit Wear Love.

Ready, Set, Knit! episode 395 - Kathy talks with Amy Herzog- listen now at

This book is a companion piece to her first book, Knit to Flatter, and focuses more on helping the knitter understand what kinds of garments they like to make and how to integrate those into their existing wardrobe.

Steve’s Yarn Picks of the week:


Today is the Meltdown! Family book and music festival! Bring the family for a great day at Smith Voc. High School.

You can join in the WEBS Mystery Blanket Knit-A-Long or Crochet-A-Long at anytime, grab the patterns that have already been released and join in the conversation on Ravelry.

Upcoming Events:

Classic Elite Yarns Trunk shows are ongoing and there’s always something new to see! Stop by the store to see what’s on display.

Be sure to check out all of our upcoming Events here.

Mark your calendars, WEBS Tent Sale is happening May 16th and 17th, and don’t miss the 11th Annual Fleece Market on may 16th!

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Steve’s Deal of the Day – Stockbridge: Project Ideas

Friday, May 16th, 2014
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Each weekday Steve chooses a yarn to feature as his Deal of the Day and knocks it down to a special low price. And each Friday he chooses a yarn to keep at that special price for the whole weekend.

This weekend Steve’s Deal of the Day is Valley Yarns Stockbridge, a 50/50 blend of Superfine Alpaca and Wool that results in a yarn with bounce and drape, and a soft, subtle halo. We thought we’d give you some pattern ideas to mull over for the weekend that feature this versatile yarn.

If you’re looking for a gorgeous sweater there is the Tarian Pullover from Thayer Preece Parker. It looks great in the original Natural color or in the Light Grey that Ravelry user MollyMcCorry chose.

Tarian Pullover

For a smaller project try the Fabric Stitch Mittens by Kirsten Hipsky, almost any combination of colors works! Try the blues and brown that Raverly user tomatoesoup used or the green and greys combo from sebaenen.

Fabric Stitch Mittens knit in Valley yarns Stockbridge

There’s the Stoker sweater from Amy Herzog’s book Knit to Flatter. A wardrobe staple that is equally appealing in rich Chocolate brown or the vibrant Deep Teal colorway chosen by Ravelry user splityarn.

Stocker knit in Valley Yarns Stockbridge

For even more ideas, click over to the yarn page on our website and then choose the “Related Patterns” tab.

Choose the Related Patterns Tab at for more pattern ideas!

And don’t forget! Valley Yarns Stockbridge is Steve’s Deal of the Day through 11:59pm EDT Sunday, May 18, 2014.

Thank You

Friday, April 4th, 2014
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With the first quarter of 2014 is coming to a close we wanted to take a moment to thank some of the people that have made it such a success.

To Amy Herzog, Melissa LaBarre and Doris Chan,
Thank you for your creative vision, and for turning our yarns into works of wearable art.

To Madelinetosh,
Thank you for sharing your gorgeous colors with us.

(If you haven’t yet gotten any, there are just a few skeins left of our 40th Anniversary Valley Superwash DK hand dyed by Madelinetosh. When they’re gone, they’re gone!)

To Della Q,
Thank you for the perfect project bag.

(There are just a few of these limited edition bags left. Get one while you can!)

To Barbara Elkins, Judie Yamamoto, and Carol Birtwistle,
Thank you for creating amazing textiles with our yarns.

To Norah Gaughan and the Berroco team,
Thank you for breathing new life into some classic Berroco designs, just for us.

To Stamell Stringed Instruments,
Thank you for letting us come home one more time, and for being a beautiful location for photography.

(The house that Stamell’s occupies is the former home of WEBS)

And thanks to You, our customers,
You have made the start of our 40th Anniversary year just amazing. Thanks for being here with us.

We’ve got so much more to share with you! Our second round of celebrations launch next Monday, April 7th. More yarn, more designs, and more specialty products!

The Thornes Pullover from Amy Herzog

Thursday, March 20th, 2014
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Your response to our first two guest designer patterns has been wonderful. It’s time to highlight the third pattern from our first round of specialty yarns and designers. Amy Herzog designed the Thornes Pullover to be a classic silhouette with special details.


About the design Amy says, “The Thornes Pullover from Valley Yarns is a classic, comfortable turtleneck pullover that adds understated elegance to any outfit. The reverse stockinette stitch fabric lends a soft, approachable look to the sweater and makes the color changes in this slightly variegated colorway more subtle. The ribbed trim and twisted stitch detailing give a bit of flair to an otherwise basic staple. I was thrilled to be given such lovely materials for my design for WEBS’ 40th Anniversary celebration. Thornes is worked in their Valley Yarns Superwash DK, in a special color dyed by Madelinetosh called “Magnolia Leaf”. To me, this is the perfect blend of autumn colors. It’s slightly darker than shown in these pictures, like looking at the pattern of fall foliage across a hillside. Incredible.”

And while the gorgeous Magnolia Leaf colorway of the 40th Anniversary Valley Superwash DK hand-dyed by Madelinetosh has sold out this sweater works up beautifully in the solid colors of our Valley Superwash DK, like the Forest colorway.


It’s our 40th Anniversary!

Monday, January 20th, 2014
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Windchill PromoWe’re so excited to officially launch our 40th Anniversary celebrations and to share with you our first round of spectacular specialty products.

WEBS has teamed up with Madelinetosh to bring you our own Valley Yarns Superwash DK dyed in 19 of your favorite Madelinetosh colors and an exclusive Ruby colorway for our 40th year. This yarn is only available at WEBS and in limited quantities so get it while you can!

We’ve also partnered with 3 amazing designers who have worked their magic with this yarn.

Doris Chan designed the Cousteau Shawl that shows off the drape and movement of the Superwash DK beautifully and just seems to shimmer in the Cousteau colorway.

Melissa LaBarre’s  Windchill Cardigan, designed using the Baroque Violet colorway, is an easy, open front cardigan with great hem and neckline details.

And Amy Herzog worked with the Magnolia Leaf colorway to design a classic wardrobe staple with a few simple, yet  modern twists in the Thornes Pullover.

And this is just the start. We’ll have new and exclusive designs from some of your favorite designers throughout the year in some of our favorite Valley Yarns and each quarter we’ll bring you a new and exclusive hand dyed yarn.

As if all this amazing yarn and patterns weren’t enough, you can tote your new project around in a brand new, exclusive to WEBS, della Q bag! There will be a new bag from della Q each quarter.

We’ll also be unveiling new weaving drafts from long-time friends of WEBS, and some of our favorite weaving instructors throughout the year. Additionally, as part of our year-long celebration, we’re sponsoring a Weaving Contest with 4 different categories and 3 prizes per category! Full details and contest rules are available on our website.

We’ve got so much more for you this year. Join us on Facebook, Twitter, Pinterest, Google +, Instagram, and on Ravelry for all the latest.

Thank you for 40 years and thank you for making us America’s Yarn Store!

Valley Yarns featured in Interweave Knits

Wednesday, December 18th, 2013
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The new Winter 2014 issue of Interweave Knits features a gorgeous sweater designed by our friend Amy Herzog.

telluride sweater

The Telluride Aran sweater features a central cable panel with deeply ribbed cuffs and hem and is knit with Valley Yarns Northampton in the Pacific Teal colorway.

Which color of Northampton would you choose?

Ready, Set, Knit! 336: Kathy talks with Amy Herzog

Saturday, December 7th, 2013
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This week Kathy talks with Amy Herzog, the author of Knit to Flatter, and the creator of the Custom Fit program.

custom fot banner


Amy became a sweater knitter because she wanted to knit clothes she could wear and with the Custom Fit program she tries to empower other knitters to do the same for themselves. When you knit a sweater that really fits and makes you feel good you end up with Happy Sweater Face!

From the site:

CustomFit makes custom patterns for hand-knit sweaters. It takes your choices, your body, and your hand-knit fabric and produces a pattern perfectly suited to you.

CustomFit makes a sweater that is the correct size. From hem to neck, and everything in between.

Steve’s Yarn Picks:

Upcoming Events:

Team WEBS is running and walking in the Annual Hot Chocolate run to benefit Safe Passage on TOMORROW!  Please make a donation to any member of our team through December 31st and remember: Steve and Kathy will match all funds raised!

WEBS will be open on Sundays, from 12-5,  through December 22nd.


Ready, Set, Knit! listeners are you up for a challenge?!   The KnottyGirls Knitcast issued a challenge and started the Ravelry Podcaster Throwdown. They claimed that their listeners will turn in more hats for Halos of Hope by the end of Stitches West 2014 than any other podcast out there. You all know that Kathy has a competitive streak a mile wide and can’t resist a challenge! Steve has even stepped in and said that he will ship all the collected hats to Stitches West! Here’s what you need to do:

Make as many knit and/or crochet hats as you can (check here for preferred fibers and free patterns) and get them to us by February 1, 2014. Make sure each hat and package is labeled with “Team RSK!” Please mail all packages to:

We are no longer accepting donations of hats – please send all hat donations to 

Halos for Hope

20987 N. John Wayne Pkwy


Maricopa, AZ  85139

If you’re posting about your progress on Facebook or Twitter please use #PodcastThrowdown. And please join the Podcasters Throwdown Group on Ravelry and show your support in the Team RSK thread! If you’ve sent in hats let us know who you are.

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Amy Herzog Can Help You Make the Perfect Sweater

Friday, October 25th, 2013
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Do you remember your first sweater? I remember mine. I actually learned how to knit by making a sweater. I got such satisfaction from showing it to people and saying airily, “yeah, I just made that.” Well, I don’t know who I was fooling. Of course you could tell I made it. The shoulders had a Michael Jackson-esque largeness from clumsy seaming, and one sleeve was a tad (noticeably) longer than the other. And I guess I didn’t notice myself that for one inexplicable row I changed from knit to purl and stopped halfway through and returned to knit. Plus, it was about five sizes too big.

There are 2 main reasons why most sweaters don’t fit:

Measurements (yours, incorrectly done)

Gauge (also yours, maybe incorrect)

Amy Herzog, designer of the best-ever sweaters and author of the groundbreaking book Knit to Flatter, has developed a software program that she just rolled out called CustomFit. By the way, this link takes you to my CustomFit home, so don’t go messing around with my measurements! She’ll be at WEBS on Saturday, November 2 from 11:00am – 2:00pm to show off the site and show customers our unique partnership with her website.


Amy herself, in Acorn Trail


Here’s how it works: users establish an individual online account that contains their detailed body measurements.  Based on that information, knitters have the opportunity to design a customized sweater from a seemingly infinite number of styles and design details.  Here are a few examples to whet your appetite. I am a CustomFit account holder myself and am about to get busy on a gorgeous scoop-neck pullover with hemmed neck, bottom edge, and sleeves that will fit me like a glove because I spent quite a bit of time making sure my measurements were correctly done.

Amy’s store event will make that part of it a breeze, since WEBS is partnering with her to have our very own CustomFit account. We will record customers’ measurements and this information will be stored under the WEBS account in CustomFit. This gives WEBS the opportunity to provide personalized service in the form of sweater choices and yarn consults on your customized patterns.

If you love Amy’s iconic designs, you can use an existing pattern of hers, which now have CustomFit adaptations and instructions. She even has an FAQ section (which she’ll answer in-store on Saturday, November 2) so that you don’t get frustrated or lost.

It’s really perfect. So we’ll see you on November 2 from 11:00am – 2:00pm, tape measure in hand and ill-fitting knitwear in the trunk of your car, en route to a landfill or Goodwill.