Posts Tagged ‘photoshoot’

Our Newest Holiday Catalog

Monday, November 4th, 2013
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WEBS 2013 Holiday CatalogIt’s happening…no matter how much denial we may be in…the holidays are coming!

Our 2013 Holiday Gift and Inspiration Guide should be hitting your mailbox any day. If you’d like to get a preview online, you can flip through the pages here. We hope that you’ll find tons of great gift ideas, both for the people on your list, and maybe a little something you can ask for for yourself.

Valley Yarns Holiday 2013 PhotoshootWe had the photoshoot for the new Valley Yarns patterns at the Wisteriahurst Museum in Holyoke, MA, and our model was our own Emma Welford. (Not only does she work at WEBS, but she’s an amazing designer, and you can check out her designs here.) If you remember, we also had the photoshoot for our Valley Yarns catalog at Wisteriahurst. If you’re ever in Holyoke, MA, it is a beautiful place to visit full of interesting history.

This year’s cover features knit and crocheted jar covers. You can use Valley Yarns 575 Crochet Jar Covers and Valley Yarns 576 Knit Jar Covers to spice up your Mason jars. And even better, the patterns are free. They’re great to use for storage of anything (crochet hooks, knitting needles, pens, etc.), as vases, or, you can use them for holiday decorating by popping a flameless LED candle into the jar. (Important: please use ONLY flameless LED candles in your jars.) I’m a big fan of the LED candles and have them all over my house. I love that many of them have a timer, so I’ll have great ambiance without having to remember to light or extinguish a candle. I’m looking forward to adding a few of these jars and jar covers to my decorating this season.

Valley Yarns 574 Safe Passage SetI must say that my favorite project from the catalog is Valley Yarns 574 Safe Passage Set. All of the proceeds of sales of this pattern will be donated to Safe Passage. Every year, WEBS participates in the Hot Chocolate Run that benefits Safe Passage, and I think I’ll be making a set for myself to wear. You’ll be hearing a lot more about this set soon, and it is our November Ravelry KAL, so join in!

We hope that you enjoy flipping through and shopping the holiday catalog as much as we enjoyed creating it.

What project from the catalog is on the top or your list to make? What are you hoping to get this holiday season?


Valley Yarns Photoshoot

Tuesday, May 24th, 2011
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Hi Everyone

Yesterday was our photoshoot for the upcoming Valley Yarns catalog.  We have not had a very good spring and yesterday was no exception.  It was chilly and drizzling but given the “forecast” for the remainder of the week wasn’t predicted to be much better, we made the decision to go ahead with the shoot.  We won’t mention that there hasn’t been a drop of rain today and that at the moment, the sun is shining.  Really.  I am not bitter.

We always like to do this shoot outside, we have so many beautiful locations nearby, its fun to get out of the studio.  Even in the rain, Look Park in Florence, MA was breathtaking.  Here are a few shots from yesterday:


Penny & I discussing the next shot.


Look how beautiful it looked despite the nasty weather!


Even models have hair troubles when its rainy! Oh and not only is Erin beautiful she’s also a hockey player!


Kirsten sharing her vision with the team for the next shot.

Despite being wet and cold we had a great day and captured some gorgeous shots.  Kirsten has done a great job with this collection.

You can also see a fun video from the shoot over on our YouTube channel.



It’s All About Fall

Thursday, July 30th, 2009
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The past couple of days have been crazy busy and although we’re finally getting some serious summer weather, it’s been all about Fall.

Yesterday we had the pleasure to welcome Betsy Perry from Classic Elite Yarns to WEBS for the day.  She spent time with our store staff in the morning, reviewing all of the new fall yarns and designs.

There’s nothing better than seeing the designs in person and getting to try them on.  Here’s Pixie trying out one of the designs from Veronik Avery which is knit in her debut yarn Nordique in her new St. Denis line:

Marion fell in love with this cardigan:

Ashley proved that trying on a garment can sometimes really make all the difference.  I was not a fan of the sleeve detail until I saw the sweater on her:

Plus, it really helps to have Betsy explain the inspiration and construction behind some of the key pieces.  There’s always more to the story than what you see in the pattern book.  While we had her in Northampton, we took the opportunity to interview her for next week’s podcast!

Today was our photoshoot for our fall catalog.  The weather was questionable at best when I woke up this morning, but Mother Nature was on our side and gave us a beautiful day.  A little warm and humid to be modeling sweaters outside, but our model was a trooper!  Small world, inside story – she was at a shoot for Berroco yesterday! 

Choosing a location for our shoots is something we think long and hard about.  We try not to be too seasonal with our shots since they are often used in more than one catalog, on the web, in ads, etc.  I always want them to appear timeless.  Mary in Marketing suggested a local vineyard, which just so happens to be owned by our Customer Service Manager.  Although we had been there previously, we went with our photographer to scout it out.  It was perfect and so we spent today here:

Look at the beautiful vineyard:

It was simply stunning.  The grapes they grow, along with fruit they purchase from local farmers is processed here into wine:

Not quite as simple as I am making it out to be, that I can guarantee you.  After a year-long process, this is the end result:

Trust me when I say – Linda and her family make a fine wine.  Pioneer Valley Vineyards was also the perfect back drop for our shoot:

I cannot wait to see the shots from our photographer tomorrow.  I know they are going to be great!


Valley Yarns Photoshoot

Tuesday, May 26th, 2009
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A couple of weeks ago we had our photoshoot for our next catalog.  The June edition is always dedicated to just our own line, Valley Yarns.  For the rest of the industry it’s sort of an in between time – spring yarns have been out and about for awhile and fall is not quite ready yet.  The new catalog has a ton of new designs, a new yarn and new colors in many of our existing yarns.  You should be seeing it in your mailbox in mid-June.

For this shoot, we decided to showcase the beautiful downtown right in Northampton.  We are fortunate to have a vibrant downtown full of great shops, restaurants, theaters and more.  The architecture is so pretty and the character of our town really shines through.

Doing a shoot in a bustling area, moving locations, etc., presents it’s own set of challenges.  Often we’re in a park or other less busy location.  Since we’re celebrating 35 years in business this year, I felt showcasing the community where we’re based was important.  We did talk about also doing part of the shoot in Amherst, where WEBS was founded, but that became very complicated.   Let me share a little bit from behind the scenes.

Here is our model Jessica getting primped for a shot:

Trying to get the perfect shot:

I am so in love with this crochet scarf:


Even though Jessica isn’t a knitter, we got her channeling her inner fiber artist:

Finally, my camera did not do this last shot justice.  We were fortunate that this dogwood was in bloom with the most delicate pink petals and the sun was shining through its branches in a way that took my breath away.  The color worked beautifully with the color of our wrap.:

One of those magical photoshoot moments that you just can’t plan for.

I can’t wait for the catalog to be printed!  Thanks to David, Penny, Bradley, Mary, Angie and Jessica for making all of the garments come to life so beautifully.  A big thanks to Kirsten for all of her hardwork and to all of our knitters too!


Vintage Baby Knits Book Signing & Trunk Show!

Wednesday, May 6th, 2009
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I am very excited that author Kristen Rengren will be here at WEBS tomorrow evening from 6-7:30pm for a book signing of her new book Vintage Baby Knits and trunk show! 


For those of you who listen to our podcast, Ready, Set, Knit (Show #125)!, I had the opportunity to interview Kristen a few weeks back.  I also was able to meet Kristen in person at the last taping of Knitting Daily TV and see some of the pieces from her book.  I cannot wait to see the rest of the pieces.  The book is adorable so be sure to come by WEBS tomorrow night to meet Kristen, pick-up a signed copy of her book and enjoy some yummy treats!  You know we always have yummy treats. 

WEBS is always opened on Thursday evenings until 8pm and our Thursday night drop-in will be in full swing until 8pm so plan to stay, meet some new friends and work on your latest project!

For those of you who read this blog on a regular basis, listen to Ready, Set, Knit or especially visit the shop, you know Steve & I have had an insane travel schedule since January.  The fact that we don’t get on a plane for the entire month of May is awesome.  I know, most of you are giving me little sympathy because traveling is fun – it is – but it’s also work, literally and figuratively.  Plus, when you travel as much as we have been, it puts day to day life in a weird time warp.  Let me give you an example.

This morning I went out to the store and spied these waiting to be put out on display:

Steve & I bought these from Della Q back in January at TNNA.  I said “Oh, these great bags are finallly in, I love these!”.  The store staff smiled and agreed that they are darling, etc.  I grabbed one for myself and continued on “I love the Marrimekko prints and I love the cobalt blue. . . . ”  They smiled and nodded politely and then someone casually stated “It’s great to have them back in stock.”.  Operative word in that statement would be. . . . BACK – as in, they were out of stock which means they are not new, but in fact a RE-ORDER.  They had been in the store previously and I didn’t know that.  See, this is what happens when you are operating at a million miles an hour and 32,000 feet up.  You miss things.  Now, is the fact that I missed a simple project bag’s arrival a huge deal, no not really, but it is one of those moments that sort of pings me and I think to myself what else have I missed?  Don’t get me wrong, it’s not in worrisome sort of way – we have the greatest staff on the planet and they can manage anything and everything – it’s more my own personal “what’s passing me by” concern.  I mean, how can I live without this bag in my life:

For the record, the cost on the bag is $8.00 and comes in two other adorable prints, but this one is my favorite.

One last item for today.  I spent some time over at the bead store this afternoon.  One of our suppliers was in town and I had not previously had a chance to meet him (Surprise!  I’ve been out of town the last two times he’s come to visit.)  He brought tons of beads for us to look at – Barbara, Janet and I had fun picking out some new items for the bead store:

I am particularly fond of these:

We’re not on-line yet (sorry, sorry, sorry!) but be sure to visit WEBS – America’s Bead Store when you come to visit yarn!


P.S.  A huge thank you to Gail – the Kangaroo Dyer and woman of unlimited talents.  The beautiful planters outside the store feature not only gorgeous flowers, but are packed with fresh herbs.  Gail took the time to clean out the mess from the winter months and get all of the new plantings in.  Thank you Gail!!!  The store front looks beautiful.  I know Freddie is particularly appreciative of the fresh catnip 🙂

First Week Last Week

Monday, January 12th, 2009
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Well, it appears that 2009 is going to be similar to 2008 in at least one way.  Speed of Time.  Despite my determination to slow the pace down a bit, 2009 just doesn’t appear to want to cooperate.  Rather than fight a losing battle all year long, I’ve decided to make peace with 2009 and it’s Speed Racer tendencies.  I will gladly zip along the days and weeks with you, on one condition.  I  have the right to shift us into first gear every now and again.  I might even slam the breaks on once or twice.   I’m hopeful that 2009 will be agreeable to my requests.  Wouldn’t want to get into a tussle with an entire year.  Only time will tell.

Last week was a crazy week (I know, you are all surprised beyond belief).  We got the kids back to school (Hurray!) only to have a snow day on Wednesday (Boo!).  Worst part of that was not only was Wednesday a snow day, it was the day of our Kate Jacobs event.

We’re hearty here in New England and Kate, well, consummate professional and trooper are terms that come to mind.  Despite our lower than expected turn out, she was gracious and engaging.  I always get a wee bit nervous at these events.  We plan, we advertise, we spiffy up the place and then all we can do is hope.  Yes, we take pre-registrations so we always have an idea of the numbers, but in reality, until folks are in the door and sitting down, nothing is definite.

We have some signed books still available and another 20 or so with signed bookplates.  If you are interested, please stop in and pick up a copy.  Or if you are ordering on-line, specify you want a signed copy.  When they’re gone, they’re gone.

Next day was our catalog shoot.  The shoots take a ton of prep and organization to make sure we are using our time efficiently. 

I think we got some great shots and I’m so excited about the new designs we have coming.  Our team did a great job.

I cannot wait to get the catalog printed and in the mail to all of you.  I am particularly interested in your response to the cover.  I will say this publicly, it was 100% my choice and Steve and the other folks who’s opinions matter to me were not very supportive.  Personally, I love it.   I hope you do too.

So, it’s going to be a crazy week (again, shocker of all shockers).  We have new spring yarns rolling in, Steve has been buying closeouts like a drunken sailor and we’re off to TNNA, the industry buying show.  I’m hoping to capture some cool videos at the show and maybe give you a few sneak peeks along the way.

Oh, and for those who are interested, here’s Jonathan at his first full-ice scrimmage:

Stay tuned! 


P.S.  So how is 2009 treating you so far?

Got Yarn?

Friday, July 25th, 2008
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Um, yeah, we’ve got yarn, a lot of yarn. So much yarn has come in this week, I gave up trying to take photos and document it all. It’s truly mind boggling!
We received in all of Classic Elite fall yarns, all of Tahki/Stacy Charles and Rowan! Seriously, the staff is on such overload at this point, everyone is sort of just wandering around babbling with dazed looks on their faces. It’s been a lot to process both physically and mentally. I will touch on a few highlights, but please understand, this is merely the tip of the yarn mountain.
Kaffe Fassett introduces a new chunky weight yarn called Colourscape. It is so beautiful. I will take a picture of it on the store shelves (forgot today – remember the babbling and dazed looks, I’m there too). It knits at 3.5 sts = 1″ on 10.5 needles and has 175 yards for $23.95.
Classic Elite Ariosa is a roving style yarn that is 90% extrafine merino/10% cashmere. It feels awesome! It also knits at 3.5 sts = 1″ on 10.5 needles and has 87 yards for $11.99. Classic Elite has also introduced another collection of gorgeous designs to support all of their new yarns.
Plymouth has a new yarn in their Bristol Gallery Collection called Ashton. Ashton is 50% baby alpaca/40% fine merino/10% silk. This DK weight yarn has 122 yards and is just scrumptious. This is one that would make some great scarves for holiday gifts!
From Filatura Di Crosa, we’ve added a yarn called Ricciolo. This yarn is a blend of 51% mohair/49% acrylic. It’s a light, lofty multi-colored boucle. It’s fun, its fancy and Steve and I felt strongly that we needed to mix things up a bit. Ricciolo knits at 3 sts =1″ on a 10.5 needles. Each ball has 66 yards and because of it’s Italian heritage, retails at $12.95/ball. This yarn will make great trim, hats, scarves, etc.
Okay, that’s it for yarns for now. Be sure to go through our list of New Yarns to see everything (and I know there will be more up this weekend!)
Earlier in the week, Mary and I headed off to Mt. Skinner State Park for our fall photoshoot. It was hot and muggy and sticky and icky – not the best of days for wearing sweaters, carrying sweaters, styling sweaters and looks, etc. What I can say is that every sweaty moment was SO worth it. Here are a few outtakes:

Pretty awesome view. We live in such a beautiful place!

This shoot was not for the faint of heart. From the drive up the mountain, to the “don’t let the model fall over the edge” moments, we worked really hard to capture some amazing shots.

Our model Amy was such a trooper! Nothing phased her and despite the heat, humidity and rough terrain, she was upbeat, pleasant and cooperative throughout the entire shoot. We made sure every shot was ready to go before wrapping her in wool, alpaca, silk. . . . . .
Towards the end, Mary spied this bird. We were all immediately taken with it’s intense blue color:

My picture doesn’t do it justice, but trust me when I say it was incredible. We didn’t know what it was. It was small-ish like a bluebird, but way too insanely blue to be one. Back at the ranch, we were told it’s an Indigo Bunting. I am not a huge bird person but let me tell you, Indigo Buntings are welcome at my house anytime!
Last weekend, we escaped for a couple of days to visit friends on Cape Cod. There were fried clams, steamed clams, lots of fun and laughter and of course the beach! Here’s Jackson at Nauset Beach at the National Seashore:

The waves were pretty strong that day and all of the kids ended up pretty scraped up and a bit battered, but with some great summer memories.

Here’s the crew in all their glory:

Summertime, good friends and the beach. It just doesn’t get any better than that!


P.S. I have no idea why Blogger has decided to change my font and not give me the option to change it back to my standard. Another reason I will be breaking up with Blogger in the near future. Grrr. . . . .

Catching Up – Yet Again

Sunday, May 25th, 2008
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I know – when am I not catching up on posts? I really need someone to figure out how to add a 25th hour to the day, at a minimum. Or maybe I need to slow down? What makes me feel better is that in reading other blogs and talking to friends and such, I am not alone. I think we’re all running harder, in more varying directions than ever before.

Take the fact that it’s Memorial Day Weekend. I swear, we were just in Orlando in Florida. That was 2 months ago, but it feels like last week. The boys are done with school in just a couple of weeks – they will officially become 2nd and 4th graders. We won’t even broach how that has happend. Especially given I had the chance over the past few days to hang with a couple of moms with new bambinos (more on that later).

So, I still owe you more info on the SWTC yarns. I’ve got my notes, but honestly, I don’t feel like chatting about yarn right now (sorry Joe & Jonelle). I promise I will give you the low down on their great new products soon. There are lots of other bits and pieces I’d like to get taken care of in this post.

1. The day before the tent sale was our shoot for the Valley Yarns Catalog. I love doing the shoots and the VY one is always a favorite. What fun to showcase our yarns and designs! It’s always a busy day and organization is key:

Thanks to Mary and Penny for keeping us on track!

For this shoot, I decided we would work with two models. I always struggle with the look and variety of the shots. We were privileged to have the lovely Cirilia once again agreeing to model for us. Our own KT, who also models, was both willing and available for the shoot as well. One of the concerns I always have in terms of “look” is the age factor. We tend to strive for that “ageless” look. I was a bit nervous that Cirilia and KT’s youthful beauty might not be quite right for us, but I am just thrilled with how the shots came out! I can’t wait to share the final catalog with all of you. Until it’s ready, here are a few behind the scenes shots:

2. After the tent sale, I headed to Orlando for a conference. It was a learning opportunity for me, but I was also a speaker on a panel. Talk about a reality check! This was not a yarn conference – so I wasn’t exactly with my people. Needless to say, there was a lot to take in and more than a few nerves prior to the presentation. Fortunately all went well and there was even a knitter in the audience!

3. Came home from the conference, got life a bit under control (how do two small boys and one dad produce SO MUCH LAUNDRY in just a couple of days?). Then it was off to visit our friends Iris and Elliot at Artyarns. We had never been to their studio/offices before so this was a real treat. I only took a few shots, as I didn’t want to share too much of their operation. Look at this luscious yarn:

4. Got into the store on Friday morning to find an email from Brooklyn Tweed! Yes – THAT Brooklyn Tweed! He was going to making a visit to the store with Jess from Ravelry and Adrianne from Hello Yarn “tomorrow” which I read as Saturday. It was only a couple of hours later when I found them in the store:

Tomorrow really meant “today” since Jared sent the email on Thursday evening. It was great fun to meet him, especially after having interviewed him on the podcast.

5. After reading Brooklyn’s email and getting myself all excited I could barely stand it when I got an email titled “Coming to WEBS” – from none other than January One herself!! I’ve been a HUGE fan of her blog for quite awhile and although I’ve had the opportunity to speak with her I’d never met her. So yesterday after J2’s little league game, I zipped down to the store to spend some time with her and her beautiful Meli:

The pictures she posts of her on her blog are spectacular, but this is one of the most gorgeous babies I have ever seen and as good as the pictures are, there’s nothing like seeing her in person. Seriously. I told Cara that she needs to hook Meli up wth Lexie Barnes’ son “C”, who is too cute for his own good as well.

Along the way of this past week, I got my first serious dose of him when Lexie came into visit and not only is he cute, he’s charming. It’s great fun to enjoy all of these babies and not have all of the work associated with them. As overwhelming as it is at times that J1 and J2 are getting so big, I love every milestone they achieve, I love their independence and I love that they can’t call it a day until I’ve tucked them in and done “acts” with the stuffed animal of choice for the night’s cuddle.


6. To top of the blog-tastic week that was at WEBS, Steve and I interviewed Carol from for this week’s show! She is also a fave blogger of mine and is the co-author of a faboo new book, Knit So Fine. Check out the podcast and more importantly the book! Carol will be coming to WEBS in June for a book signing. Date to be announced so stayed tuned!
So now it’s Memorial Day weekend. We completely missed Mass Sheep and Wool, which is causing me some guilt. I love going and feel we need to support the event as much as possible since many of the folks involved support us. Unfortunately, we can’t be everywhere and a big breakfast at home with the family took priority this year.

Enjoy the unofficial start of summer – it’s my favorite time of year 🙂


Some Bunny to Love

Saturday, July 21st, 2007
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What a week! I’m not sure if the planets were misaligned or if it was the humid, gooey weather and daily rainstorms, but nothing seemed to go right this week. I am so happy it is Saturday, the weather is perfect and the opportunity to start fresh again on Monday lies ahead.

There were a few highlights:
Lisa (gosh, I hope I got that right and my apologies if I didn’t) and her gorgeous Bohus:

The level of detail is incredible and my shot does not do it justice (the color is definitely off – ugh). The yarn is so skinny and the needles so tiny! But it is oh, so, luscious! Can’t wait to see it when she’s done. She promised to bring it in to show us.
There was the shoot for our weaving catalog that will mail this fall. It was only for one picture – the inside front cover which will feature Barbara and my son (and weaver) Jonathan.

The actual shot we chose is, well, you’ll see. . . . . . .

Then there was new yarn. First, from Reynolds, their new kids’ collection:

There are four yarns in the collection and the palette is not your typical kids’ collection. Think “Gap” meets “yarn”.

The pattern book arrived as well and it’s oozing with cuteness and each pattern can be made using one of two different yarns.
(Note: I will add the links to these products on Monday once they are on-line. The product arrived late on Friday).
We also received the lab dips for one of our new fall yarns, Williamstown. I love this yarn. Steve and I developed this one from scratch and we are really tickled with it. More info will follow once it arrives, but here’s a sampling of the colors:

Then, last, but not least. I’ve often mentioned that we have a phenomenal staff and we truly mean that. We have great, great, people working with us at WEBS. Mike, who works in shipping walks part of the way to work and on Thursday morning, noticed a bunny in our parking lot. Now, this is not uncommon. Northampton is pretty built up be we still have our fair share of critters. He continued on towards our building, but decided to go back. Something just didn’t seem right. Sure enough, the bunny was moving towards the main road, so Mike scooped her up. Right there that tells you something – this was not your average, wild bunny. In fact, it was quite the opposite. He brought her in, a box was set-up, grapes were given and it was evident that this bunny belonged to someone.

So Mike took it upon himself to contact our local Animal Control. Somebody had reported a bunny missing 4 days earlier, but they lived quite a ways from the store. And it had been four days. Nevertheless, the person who filed the “missing bunny” report was contacted. She came over and sure enough, it was hers! You could see the difference immediately. Bunny (which is her name) perked right up and looked so happy to be going home. Big, huge kudos to Mike for taking the time to go back and do all of the work to get Bunny reunited with her owner.
I love a happy ending.