Posts Tagged ‘Twitter’

Craft and Social Media, Part II

Friday, April 24th, 2015
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Crafting and social media go hand-in-hand. In my last post, I explored the tip of the social media iceberg with Ravelry and Facebook, the two most-watched avenues. Today, let’s wander through a few others that are tailor-made for looking at yarn and it’s by-products.

Follow WEBS Yarn Store on Pinterest - read more on the WEBS Blog at

Pinterest is my favorite thing of all time. Absolutely the best way to lose an hour or two, so I have to ration my time on it carefully. WEBS’ Pinterest page is filled to the brim with all kinds of boards…crochet, UFO’s, knitting inspiration, tips and techniques, just to name a few. And because our E-Commerce Manager, Dena, is in charge of the content, and I know that she loves movies as much as I do, I noticed a “Yarnspotting in the Movies” board, where you can find some fun shots of movie stars knitting. If you follow a board’s link, you can often go down another rabbit hole of fiber fun, like playing fiber-hopscotch.

Follow @websyarn on Twitter - read more on the WEBS Blog at

Twitter is a little less visual, but more up-to-the-minute, and the WEBS Twitter feed is filled with quick tweets from designers, our store staff, fiber bloggers, and even some news sources that have nothing to do with yarn! We always put Steve’s Deal of the Day on Twitter and we usually announce some surprise sales and giveaways there as well. It’s worth a look every day to see if you’re missing any bargains, or just a fun shout-out from The Yarn Harlot.

Follow @websyarn on Instagram - read more on the WEBS Blog at

Instagram is a newcomer, and a fast-growing source of luxurious fiber porn. We post lots of store pictures, so you can see the goings-on of our store staff, and our customers. Take a peek at our warehouse in real time–you’ll see yarn going in and yarn coming out! We’ll often post some “slice-of-life” photos as well, like Assistant Store Manager Bonnie’s dog Fiona, a fixture in our store for a few months while she healed from a broken leg. Check out Fiona shopping! We’ll always post some fun stuff from our store events and trunk shows so it feels like you’re a local customer, even if you live in another time zone.

Have any of you dipped a toe into these sites? What are your favorite follow-ees? Let us know!

WEBS <3s You!

Monday, February 10th, 2014
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WEBS <3s You!

It is amazing to us that we’ve reached 40 years in this business and we wanted to take a week to say thanks. Thank you to all our amazing customers, you are the reason we’re here!

Over the course of the next week we’ll be giving away one $40 WEBS gift card each day on a different social media site.

Winners will be randomly drawn and may only win once, though you can enter to win on each site.

At the end of the week we’ll be giving away a Della Q bag stuffed with 5 skeins of our Limited Edition Madelinetosh dyed Valley Superwash DK in our 40th Anniversary Ruby colorway to one random winner selected from everyone who entered.

Participation is open between 12:00am(midnight) and 11:59pm EST on the day indicated. Any entries posted before or after that time period will be disqualified from entry.

Here’s the schedule:
2/10 WEBS Blog – And our winner is Michele, who commented, “I connect with Webs mostly via Facebook but also check the blog and Ravelry group.” Congratulations!
2/11 Twitter – And our winner is Kristen, who tweeted, “Love Color by Kristin! #WEBS40th ” Congratulations!
2/12 Google+ – And our winner is Heather, who said, “I love Tonia Barry’s designs. From sweaters and wraps to shawlettes and scarves her patterns are always an enjoyable knit, clearly written, flattering and have a great attention to detail. Doesn’t hurt that she is a super-wonderful person as well! There always seems to be at least a few of her patterns in my favorites or my queue.” Congratulations!
2/13 Ravelry – And our winner is jchant, who said, “Last year at the WEBS booth Stitches West I purchased a skein of Kangaroo Dyer BFL Fingering Hand Dyed specifically to knit Kirsten Hipsky’s Burning Branch Shawl. I am knitting the shawl now (I’m on the last leaf) and I’m really enjoying both the pattern and the yarn.” Congratulations!
2/14 Facebook  – And our winner is Shari, who said, “About three years ago my local knitting group became yarn enablers and recommended WEBS. I also found links to WEBS – America’s Yarn Store on” Congratulations!
2/15 Pinterest – And our winner is Tracie, who said, “I love webs – so nice to have such a variety available and to hear them on their podcast.” Congratulations!
2/16 Instagram – And the winner is thepesin, who said, “#WEBS40th berrocco zazanna, almost done.” Congratulations!

Photo by Amy Stephens

And our Grand Prize winner is Kathleen who entered on Pinterest on Saturday and said, “I love WEBS discounts and the fact that I can find ANYTHING I need there! #contest #WEBS40th” Congratulations!

Shoes, Sox & Service

Sunday, October 19th, 2008
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I read a lot of blogs.  As you would expect, many of them are yarn-related while others are more general business blogs.  There are those I also just read for fun.

One of my fiber faves is Kim’s blog.  She posts on a wide-range of topics, not just yarn stuff.  She writes wonderfully and her posts often give me food for thought.  She posted on Friday about Zappos, which is a company I totally admire.  Why?  Because they totally get that it’s all about the customer.  They have built their business around the customer in terms of making their experience when shopping at Zappos the best it can possibly be.  They make it easy to shop, to return, to share info about products.  As someone once said (sorry for not being able to attribute the quote) “They are a customer service company that sells shoes”.

Now, last night our beloved Red Sox played Game 6 in the ALCS.  Steve & I and the boys got ourselves settled to watch the end of the pre-game and of course, the game itself.  I had even told the boys that they could stay up late (knowing full well they’d fall asleep while watching).  When we went to TBS, there was no pregame.  Then, as 8:07pm approached, there was no game!  We flipped to FOX, NESN and even TNT to see if for some reason the game was moved.  Nothing.  Back on TBS, a crawl along the bottom of the screen indicated “technical difficulties”.  Now we were grumpy.

We get our cable service through Comcast, as well as internet and phone service.  I attempted to call the 800# but got only a busy signal.  Naturally, every other member of Red Sox Nation was calling them too!  I knew whatever the problem was, it ultimately was not theirs, but since they are the provider I send my money to every month, they needed to know that this was not okay.

I remembered someone once mentioning that Comcast is active on Twitter.  I took a chance and tweeted their ComcastCares id asking what the problem was.  In under a minute, I had a response – a router in Atlanta had failed and it was being worked on as quickly as possible.  Okay, now we knew.  I was so totally impressed with the response. Rather than sitting on the couch, yelling at the tv and being mad at Comcast, we were able to start thinking about turning on the radio and/or going to  Fortunately, the problem was resolved quickly.

The point is that both of these companies have figured out that the traditional means of servicing the customer are no longer good enough and are working really hard to utilize new technologies to reach their customers quicker, fast and more efficiently.  I’m feeling quite Comcastic today, I must say.

Steve and I often tell you all how much we appreciate your business and how grateful we are that you choose to shop with us.  We mean every word.  We know there are lots of places to buy yarn and we don’t take it for granted when you choose to buy from us.

We also realize that we’re not perfect – we make mistakes and that is just the worst part.  Knowing we’ve disappointed someone who trusts us enough to spend their hard earned dollars with us.  It happens and the best we can do is fix the mistake for the customer, fix the internal problem that caused the mistake to occur in the first place and move on.

When I first went to work for Stride Rite back in ’92, Erv Shames was the CEO.  I interviewed him for a paper I was doing as part of my MBA.  I asked him for his best piece of advice for anyone wanting to succeed in business.  He told me to never be afraid to make mistakes, because that’s how we learn and grow.  He followed that up with “but don’t make the same mistake twice – that is simply unacceptable”.  He was 100% right.

Besides upgrading the blog, we’re working on several other projects that will help us be better and make the shopping experience with us the best that it can be.  Stay tuned!


P.S.  Go Sox!