May 26th, 2009

Valley Yarns Photoshoot

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A couple of weeks ago we had our photoshoot for our next catalog.  The June edition is always dedicated to just our own line, Valley Yarns.  For the rest of the industry it’s sort of an in between time – spring yarns have been out and about for awhile and fall is not quite ready yet.  The new catalog has a ton of new designs, a new yarn and new colors in many of our existing yarns.  You should be seeing it in your mailbox in mid-June.

For this shoot, we decided to showcase the beautiful downtown right in Northampton.  We are fortunate to have a vibrant downtown full of great shops, restaurants, theaters and more.  The architecture is so pretty and the character of our town really shines through.

Doing a shoot in a bustling area, moving locations, etc., presents it’s own set of challenges.  Often we’re in a park or other less busy location.  Since we’re celebrating 35 years in business this year, I felt showcasing the community where we’re based was important.  We did talk about also doing part of the shoot in Amherst, where WEBS was founded, but that became very complicated.   Let me share a little bit from behind the scenes.

Here is our model Jessica getting primped for a shot:

Trying to get the perfect shot:

I am so in love with this crochet scarf:


Even though Jessica isn’t a knitter, we got her channeling her inner fiber artist:

Finally, my camera did not do this last shot justice.  We were fortunate that this dogwood was in bloom with the most delicate pink petals and the sun was shining through its branches in a way that took my breath away.  The color worked beautifully with the color of our wrap.:

One of those magical photoshoot moments that you just can’t plan for.

I can’t wait for the catalog to be printed!  Thanks to David, Penny, Bradley, Mary, Angie and Jessica for making all of the garments come to life so beautifully.  A big thanks to Kirsten for all of her hardwork and to all of our knitters too!



2 Responses to “Valley Yarns Photoshoot”

  1. Mollysmum Says:

    That last shot looks gorgeous. It looked like a great day for a photo shoot. Even though I was looking at the knitting I couldnt help notice the Chocolate Emporium. Sounds like a great place to visit! Yum.

  2. NancyJ Says:

    I can’t wait to see it! We always work in strolling time through Northampton when we make a visit to WEBS.

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