March 30th, 2012

WEBS is Expanding!

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Our new 2nd home! Easthampton here we come!

As we begin celebrating our 38th Anniversary, we are excited to share some BIG news with all of you!

Back in 2007, we renovated our current building in Northampton so we could be as efficient as possible. Our current location houses the store, our shipping group and all of our staff (and a little bit of yarn too). We were told we’d get 5 more years of growth in the newly designed space and the contractors we worked with were right. Although Kathy & I had hoped to stretch it out a bit longer, we began to realize a little more than a year ago that it was unlikely.

For several months (OK 14 months to be exact) Kathy and I have been debating what to do as WEBS continued to grow and we started running out of space. We needed to hire more people but there was no place to put a new desk. Our pickers started tripping over each other and it got harder to get orders out the door in the building we’ve called home since 1991. Simply put, we’ve done all we can do to our home in Northampton and its just not working for us anymore.  It was time to find a new space.

As usually happens in our relationship, Kathy was sold on the idea first and it took a while to convince me – sound familiar to anyone who knows the WEBS history? We’re pretty risk averse folks so the idea of buying a buidling for our shipping operations was not one that we took on lightly!  Beside the financial implication, we were also both very concerned how it would affect the culture of our organization – and how it would affect Kathy & I.  We share an office and although not joined at the hip, we do work closely together.  A separate location for the e-commerce portion of our business would mean Kathy would spend most of her day in the Northampton location while I would be at the “other” building.  This all weighed on us for many months but finally the perfect building and situation came along.

And here we are! Today we signed the papers to purchase our new warehouse in Easthampton, just six miles from the store. Our shipping and customer service folks will be moving over and the store will remain in Northampton. THE STORE WILL REMAIN IN NORTHAMPTON. IT IS NOT MOVING. We’re not really yelling, just emphasizing!

Assuming all goes well, we hope to be shipping out of our new warehouse by the middle of June. We are really excited (and a bit nervous too) about the change. It is the biggest thing we’ve done since my parents moved the store from the old Victorian house on Kellogg Avenue in Amherst to an old telephone company building in Northampton on a street named Service Center Road.

We know some of you will be disappointed that this isn’t a new store location or even a warehouse location further west, but I hope you can all be happy for us.  As always, our goal is to simply make shopping with us the best it can be and both Kathy & I feel that this will of course benefit those of you who shop on-line with us but also our local shoppers in the store.  I’m sure we’ll have some glitches along the way and we hope you’ll be understanding.

We’ll share more of the move progress over the next couple of months. It will be an exciting time for all of us. Here we go!

Steve and Kathy

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Ecommerce Marketing Manager at WEBS - America’s Yarn Store
Dena started working at WEBS in 2006, shortly after she learned to knit. She also dabbles in crochet and weaving. She finds knitting complements her marathon and triathlon training really well.
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59 Responses to “WEBS is Expanding!”

  1. penny Says:


  2. Joan Says:

    Congratulations!! It is wonderful that you’re expanding and that WEBS is still going strong after all these years. While I admit I do miss the warmth (and even the chaos!) of the Amherst Victorian, hunting for yarn in the basement and attic was often quite the adventure – it would be an absolute nightmare now!  Good luck with the move and reorg – and hello to Art and Barbara! 🙂

  3. Dawn Says:

    Love it! Congratulations!! It will be exciting to follow your progress as you grow!

  4. Happyhooking Says:

    That’s wonderful!  I would have loved to see you come a bit further East….Worcester for your next store maybe?  Good luck and can’t wait to see the new store!

  5. Beverly Says:

    Congratulations! What an exciting move for you!

  6. OakTreeVibrations Says:

    This is wonderful news…how exciting!!! 

  7. Marcykbro Says:

    If it’s good for you, its good for us! Still wish you were expanding to San Diego 🙁

  8. Missmartha Says:


  9. Michelle Says:

    I love knowing I’m buying my yarn from “real” people who have this much of their hearts invested in their business. Thank you for sharing your journey!

  10. Gindu44 Says:

    Sounds like a smart move to me….Wishing you the best …
    …. We’ll all take the ride with you and watch you grow!,……..,congratulations!!!!!!!!

  11. Knittingchick50 Says:

    Congratulations on the “new addition”! How will this change the inventory at the store, if at all?

  12. Dinsdlae5 Says:

    Congratulations!! I hope this means that you will be able to offer more classes in the ‘Hamp location as well as expand (nudge nudge wink wink hint hint) your spinning wheel and spinning supply section. Looking forward to the new store format!!!!

  13. kobuu Says:

    CONGRATULATIONS!!! (and I AM yelling!!) This is BIG NEWS!!! Good luck on the move!! I love WEBS and I happy you all are expanding (into the Yarn Empire?)! Can’t wait for the Tent Sale and the Anniversary sales!! Congrats again!!

  14. Miss Sandra Says:

    Fabulous! Will we still be able to rummage around in the back room in the Noho store like we do now? 

  15. Judy Blackman Says:

    Very, very happy for you!  I shall still dream of you coming to California 🙂

  16. Erin Says:

    Congratulations!  Very happy to hear business continues to thrive!

  17. Kate Says:

    I’m so glad the retail store isn’t leaving Northampton.  And I’m very excited about all the possibilities for WEBS with the expansion.  Congratulations!

  18. Diane T Says:

    Bravo!! Smart idea!! Sending you best wishes for a smoooooooooth transition.

  19. Anisa Says:

    So let me get this straight… You’re going to take some of the stuff out of the Northampton location (which is a 30-second walk from my house) so you can fill that space up with more yarn? Awesome!!

  20. Mary Anne Says:

    Congratulations, Kathy and Steve! I can’t wait to see what you will do with the “extra” space this opens up on Service Center Rd:)

  21. Pcwalling Says:

    So happy for you. I can’t wait to see the new changes when
    I get to Stitches East next year!!!!

  22. Kim Ibarguen LaPolla Says:

    Congrats! How very exciting for you. Wish you all the best — because you are the best yarn store around.

  23. Linda Sasso Says:

    So now there will be TWO Yarn Heavens???? OUTSTANDING!!! Good luck in your new venture!!!

  24. Clai Lasher Says:

    I was so nervous that you were moving, that I started thinking about stashing MORE yarn. My eyes were darting into the closet and the attic and all around:)

  25. Monica W. Says:

    That is wonderful news!  Congratulations on the expansion and getting back some elbow room. 🙂

  26. Tetravara Says:

    Although I am sad you are not moving closer to my home in Metrowest Massachusetts, I wish you all the best in your new space!  Does this mean a huge sale to celebrate?  I hope so!

  27. Amber Gibbons Nagel Says:

    that sounds fabulous! good luck! i hope to eventually make it to your actual store instead of just online!

  28. Gflansbury Says:

    Good luck!! In true Webs fashion I’m sure it will be done beautifully!!

  29. Samantha Says:

    Congratulations! I am very glad that your business is doing so well and you are expanding and employing more people.

  30. Ellie Says:

    Good Luck!

  31. Dollmakersupreme Says:

    I have been buying from you forever. I use to call in looking for a special color or weight, be put on hold while the ware house was searched for what I was wanting. That is a great memory, one that has kept me coming back as I have ebbed and tided with fiber projects. Congrats on expanding. You will probably never get as far west as me so I am not disappointed!!!

  32. Ronni Says:


  33. Elaine Hussain Says:

    That’s awesome! Congrats!

  34. scc Says:

    An important question….will be still have a back room for rummaging around in? I love your store…and I REALLY love the back room!

  35. Fara Butan Kaufman Says:

     I only wish this was in Southern Califonia!!

  36. Dena Says:

    The back warehouse will remain full of closeout yarns for you to shop.

  37. Chris Says:

    Congrats 🙂

    I know next time I get back home to the South Shore/Cape, I will be making a trip up to see you with my sister who lives back there still….

  38. Stevie Says:

    Wow!  It looks like an ice rink right now!  You can have a heck of a garage sale ther!!!

  39. Caracolina Says:


  40. Marge Lapre Says:

    Good Luck!!!!

  41. Tampiq41 Says:

    Best Wishes to you! Maybe more class space now 😉 

  42. KnittingFever Says:

    Congratulations on the expansion.
    More yarn is always good.

  43. knittingfever Says:

    Congratulations! You have been doing a great job running the store and online store. I have always enjoy shopping (online only) with you! Good luck to the future and keep it up! 🙂

  44. Besterholm Says:

    It’s wonderful that a yarn store is actually expanding and not closing. I only wish your store was in Houston. Congratulations. Barbara

  45. Kristinnicholas Says:

    Every business must continue to change in order to grow. Congrats to both of you on a really big decision. Cannot wait to see how it all progresses.
    Kristin Nicholas

  46. Susan Says:

    First of all, congratulations!  I can’t even imagine that space filled with yarn and fiber – but that’s wonderful!

    I was wondering if you did the drawing and I missed it…?  

  47. Susan S Says:

    it’s probably a good thing you didn’t move ALL the way to the west coast, or I’d be the one needing a new warehouse.

  48. Jessie Says:

    Congratulations!  I do hope that you will still offer the wonderful back room.  My friends and I spend many hours back there!!

  49. Melissa Morgan-Oakes Says:

    It’s so beautiful. My brain is putting stacks and stacks and stacks of yarn in there, all organized and ready for shipping…

  50. Dpbernier Says:

    Cheers for modest, sustainable growth!  And staying in the valley…

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